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Koi Crest Marketing

Software Consulting

The Right Tools, Right Implementation

Optimize your business operations with our Software Consulting service. We provide expert guidance on selecting, implementing, and managing software solutions.

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The Expensive Mistake

You needed project management software. You researched options, read reviews, picked one that seemed right. Six months later, nobody uses it. Thousands of dollars wasted. You’re back to spreadsheets and email.

Or worse: you’re locked into the wrong system. Switching costs are prohibitive. Every workaround creates more workarounds. The tool that was supposed to solve problems creates them.

Software decisions have long-term consequences. The right choice compounds value for years. The wrong choice compounds frustration.

Why Software Decisions Go Wrong

With thousands of software options for every business need, making good choices requires more than reading feature lists. Understanding common mistakes helps avoid them.

Features over fit. Choosing software with the most capabilities instead of the right capabilities. Complex tools for simple needs. Enterprise solutions for small teams.

Ignoring integration. Software that doesn’t connect to existing systems. Data silos that create extra work. Islands of information that should flow together.

Underestimating implementation. Buying software without planning adoption. Tools that require configuration, training, and process change—treated as plug-and-play.

Vendor lock-in blindness. Choosing proprietary platforms without understanding long-term implications. Data formats that trap you. Pricing that increases after you’re dependent.

Software consulting

Strategic Software Guidance

We help businesses make software decisions that serve long-term interests—selecting the right tools and implementing them properly.

Needs assessment. Understanding what you actually need before looking at solutions. Requirements that drive selection, not vendor marketing.

Solution evaluation. Systematic comparison of options against your specific criteria. Demo facilitation. Reference checks. Due diligence that prevents expensive mistakes.

Implementation planning. Roadmaps that account for data migration, integration, training, and adoption. Realistic timelines and resource requirements.

Vendor management. Contract review. Negotiation support. Ongoing relationship management that protects your interests.

Decisions That Compound

The right software, properly implemented, multiplies productivity for years. The wrong software, poorly implemented, drains resources for years. The difference often comes down to decisions made before purchase.

Expert guidance on software decisions isn’t expense—it’s insurance against expensive mistakes.

Professional team member in office

Our Approach

Software Consulting That Works

We've guided software decisions across categories—CRM, project management, marketing automation, operations. Our focus is always your long-term interest: solutions that fit your needs and implementation that ensures adoption.

Objective Guidance

We’re not affiliated with software vendors—we’re affiliated with you. Our recommendations serve your interests, not commission structures. You’ll get objective guidance on software selection and implementation that protects your investment and ensures successful adoption.

At Koi Crest you will...

Impactful Marketing Strategies
Industry Experts
Business Potential
Measurable Growth

Pricing

Marketing Packages Built for Growth

  • Premium

    Get Online & Ready to Scale

    $300 /month

    $300 down

    Best for: Small Businesses who need a professional online presence and the tech foundation for future growth.

    One-Time Setup

    • AI-generated starter site delivered on Day 1
    • Custom website design & development (up to 5 pages)
    • Common layout: Home, About, Services, Service Area, Contact
    • Mobile-friendly build
    • Basic on-page SEO (titles, meta descriptions, headings, image alt text)
    • FAQ section answering common customer questions
    • Google Business Profile setup & optimization
    • Brand kit (logo, color palette, font choices, social profile graphics)
    • Social profiles setup (Facebook, Instagram, TikTok, etc.)
    • Tracking & pixels installed (Facebook Pixel, Google Analytics/GA4)

    Monthly Services

    • Website hosting
    • Website maintenance & security
    • Small website content updates (text & image swaps)
    • Design templates (for social posts, flyers, etc.)
    • Approx. 3 leads per month from your online presence
  • Most Popular

    Gold

    Leads on Autopilot + Premium Web Design

    $2,500 /month

    $600 down

    Best for: Businesses who want a better site, more pages, stronger SEO, and systems that generate leads consistently.

    Premium Web Design & Website Upgrades

    • Premium web design with polished, custom layout
    • Stronger visual hierarchy and better calls-to-action
    • Clearer 'Get an Estimate' flow
    • Up to 15 pages total (service pages, location pages, specialty pages)
    • Built-in project gallery / portfolio
    • Stronger trust elements (reviews, badges, certifications, guarantees)
    • Contact forms on multiple pages
    • Blog setup + 1 blog post per month

    SEO & Lead System Upgrades

    • Full SEO campaign focused on your industry keywords
    • Target 'service + city' terms
    • Individual SEO-focused service pages
    • Location pages for your main service areas

    CRM, Booking, and Chat

    • CRM setup with custom pipeline (New Lead → Quote Sent → Scheduled → Completed)
    • Website and chatbot leads automatically flow into the CRM
    • Appointment booking system setup synced with your calendar
    • AI chatbot integration (answers questions 24/7, captures leads)

    Business Tools

    • Google Workspace setup (up to 10 users)
    • Custom emails (you@yourcompany.com)
    • Basic groups (info@, estimates@, office@)
    • Shared Drive structure for jobs, photos, and documents

    Lead Volume & Support

    • Target of around 30 leads per month
    • 1 Zoom strategy call per month
  • Diamond

    Done-For-You Marketing Machine

    $5,999 /month

    $1,500 down

    Best for: Businesses who want their marketing fully handled, more appointments, and a system built for a bigger, growing team.

    Social & Content (We Run It For You)

    • Social media management (Facebook, Instagram, etc.)
    • Industry-focused content: project highlights, before/after posts, reviews, seasonal promos
    • Service-highlight content and landing pages
    • FAQ-style educational content
    • Project spotlights / case-study style writeups

    Email & Automation

    • Email marketing automation setup
    • Nurture sequences for new leads
    • Follow-up flows after quotes/estimates
    • Reactivation campaigns for old leads and past customers

    Ads & Appointments

    • Paid ads setup & starter management (Facebook/Instagram/Google)
    • Built to generate high-intent local leads
    • 50 appointments booked (estimate/consult calls)

    Business Tools Upgrade

    • Google Workspace setup & expansion (up to 30 users)
    • More accounts for larger teams and office staff
    • Improved Drive structure for multiple teams/departments

    High-Touch Support

    • More frequent Zoom strategy meetings (about 2x per month)
    • Review performance, ads, offers, and pipeline
    • Adjust content, targeting, and campaigns based on real results

Our Services

Propelling your brand to new heights in the digital realm

  • CRM Setup and Management

    Streamline your customer interactions with our CRM Setup and Management service. We configure and maintain your CRM system, enabling you to...

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  • E-Commerce Solutions

    Elevate your online store with our E-Commerce Solutions. We create secure, user-friendly, and scalable e-commerce websites tailored to your...

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  • Online Course Creation

    Turn your expertise into an engaging online learning experience with our Online Course Creation service. We create interactive, user-friendl...

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  • Spreadsheet Creation

    Simplify your data with our Spreadsheet Creation service. We design organized, easy-to-use spreadsheets that help you manage, track, and ana...

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Testimonials

Your partner in the digital realm, specializing in social media marketing

A

Alex Cardoso

@AlexTFG Youtube Channel

K

Kirk Parades Perez

Real Estate Agent

O

Oliver Alcantara

Barber/Hair Stylist at The Dominican Barber

W

Wilson Batista

Digital Creator

Projects

Our recent projects

AlexTFG YouTube Growth
Gaming & Entertainment

AlexTFG YouTube Growth

YouTube channel growth in the competitive gaming market

Griffin's Web Services
Web Development

Griffin's Web Services

Digital marketing for web development agency

Kirk Parades Real Estate
Real Estate

Kirk Parades Real Estate

Lead generation and appointment booking system for real estate

Koi Roofing and Solar
Local Business

Koi Roofing and Solar

Local business digital transformation

The Dominican Barber
Local Business

The Dominican Barber

Complete online presence with booking system

Wilson Batista Brand
Content Creator

Wilson Batista Brand

Multi-platform social media growth for content creator

Frequently Asked Questions

Find answers to commonly asked questions

Let's Get Started

Ready To Transform Your Business?

See our transparent pricing and find the perfect plan for your business.