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Koi Crest Marketing

CRM Setup and Management

Know Every Customer

Never lose a lead again. We set up and manage your CRM so every customer interaction is tracked, every follow-up happens on time, and no opportunity slips through the cracks.

Your Business Is Running on Chaos

The lead from last Tuesday—where did you write down their number? That customer who wanted a follow-up estimate—did anyone call them back? The hot prospect your tech mentioned three days ago—what happened to them?

Right now, your leads live on sticky notes. In text messages. On random pieces of paper in the truck. In your head. And every day, some of them disappear into the void.

A CRM (Customer Relationship Management) system changes everything. Every lead, every customer, every interaction—organized, tracked, and accessible. Nothing slips through the cracks.

The Cost of Disorganization

When you don’t have a system, you lose money in ways you can’t even see.

Forgotten follow-ups. The estimate you sent that needs a check-in. The customer who said “call me next week.” The referral your satisfied customer mentioned. Without a system, these opportunities vanish.

Repeated conversations. “What was the scope of work again?” “Didn’t we already discuss pricing?” When customer history isn’t accessible, you waste time—and look unprofessional.

Zero visibility. How many leads did you get last month? What’s your close rate? Which marketing channels actually work? Without data, you’re making decisions blind.

Team confusion. Who’s handling this lead? Did anyone respond to that inquiry? When your team doesn’t share a system, balls get dropped constantly.

CRM setup and management

A System That Runs Your Business

We set up and configure CRM systems specifically for contractors—organized around how you actually work, not generic software defaults.

Custom setup. Pipelines configured for your sales process. Lead stages that match your workflow. Custom fields for the information you actually need. A system built around your business, not the other way around.

Automatic lead capture. Website forms, call tracking, chat—every lead automatically enters your CRM with full source attribution. No manual entry. No lost leads.

Follow-up automation. Tasks automatically created. Reminders automatically triggered. Follow-ups that never get forgotten because the system handles them.

Team coordination. Everyone sees the same information. Lead ownership is clear. Hand-offs are smooth. No more “I thought you were handling that.”

From Chaos to Control

A properly configured CRM doesn’t just organize leads—it transforms how you run your business. You’ll know exactly where every opportunity stands, what needs attention, and how your business is actually performing.

The contractors scaling past $1M all have one thing in common: they have systems. This is where it starts.

Professional team member in office

Our Approach

CRM That Actually Gets Used

We've set up CRM systems for contractors of all sizes—from owner-operators to multi-crew companies. Our focus is always practical: systems that your team will actually use, not software that collects dust.

Systems Built for Contractors

We don’t just install software—we build systems. Custom configuration for your workflow, integrations with your existing tools, training for your team, and ongoing support to keep everything running. You’ll have a CRM that actually helps you sell more and forget less.

What You Get

More Qualified Calls
Local Search Dominance
Reputation That Sells
Steady Pipeline

Our Process

How We Get You More Customers

01

Discovery Call

We learn about your business, your goals, and your current challenges. No sales pitch — just honest conversation about what you need.

02

Custom Strategy

We build a marketing plan tailored to your trade, your market, and your budget. No cookie-cutter templates.

03

Launch & Execute

We handle everything — website, SEO, ads, social media. You focus on running your business while we drive leads.

04

Optimize & Scale

We track results, optimize campaigns, and scale what's working. Monthly reports show exactly where your money goes.

Pricing

Marketing Packages Built for Growth

  • Premium

    Get Online & Ready to Scale

    $297 /month

    $297 down

    Best for: Small Businesses who need a professional online presence and the tech foundation for future growth.

    One-Time Setup

    • AI-generated starter site delivered on Day 1
    • Custom website design & development (up to 5 pages)
    • Common layout: Home, About, Services, Service Area, Contact
    • Mobile-friendly build
    • Basic on-page SEO (titles, meta descriptions, headings, image alt text)
    • FAQ section answering common customer questions
    • Google Business Profile setup & optimization
    • Brand kit (logo, color palette, font choices, social profile graphics)
    • Social profiles setup (Facebook, Instagram, TikTok, etc.)
    • Tracking & pixels installed (Facebook Pixel, Google Analytics/GA4)

    Monthly Services

    • Website hosting
    • Website maintenance & security
    • Small website content updates (text & image swaps)
    • Design templates (for social posts, flyers, etc.)
    • Approx. 3 leads per month from your online presence
  • Most Popular

    Gold

    Leads on Autopilot + Premium Web Design

    $2,500 /month

    $600 down

    Best for: Businesses who want a better site, more pages, stronger SEO, and systems that generate leads consistently.

    Premium Web Design & Website Upgrades

    • Premium web design with polished, custom layout
    • Stronger visual hierarchy and better calls-to-action
    • Clearer 'Get an Estimate' flow
    • Up to 15 pages total (service pages, location pages, specialty pages)
    • Built-in project gallery / portfolio
    • Stronger trust elements (reviews, badges, certifications, guarantees)
    • Contact forms on multiple pages
    • Blog setup + 1 blog post per month

    SEO & Lead System Upgrades

    • Full SEO campaign focused on your industry keywords
    • Target 'service + city' terms
    • Individual SEO-focused service pages
    • Location pages for your main service areas

    CRM, Booking, and Chat

    • CRM setup with custom pipeline (New Lead → Quote Sent → Scheduled → Completed)
    • Website and chatbot leads automatically flow into the CRM
    • Appointment booking system setup synced with your calendar
    • AI chatbot integration (answers questions 24/7, captures leads)

    Business Tools

    • Google Workspace setup (up to 10 users)
    • Custom emails (you@yourcompany.com)
    • Basic groups (info@, estimates@, office@)
    • Shared Drive structure for jobs, photos, and documents

    Lead Volume & Support

    • Target of around 30 leads per month
    • 1 Zoom strategy call per month
  • Diamond

    Done-For-You Marketing Machine

    $5,999 /month

    $1,500 down

    Best for: Businesses who want their marketing fully handled, more appointments, and a system built for a bigger, growing team.

    Social & Content (We Run It For You)

    • Social media management (Facebook, Instagram, etc.)
    • Industry-focused content: project highlights, before/after posts, reviews, seasonal promos
    • Service-highlight content and landing pages
    • FAQ-style educational content
    • Project spotlights / case-study style writeups

    Email & Automation

    • Email marketing automation setup
    • Nurture sequences for new leads
    • Follow-up flows after quotes/estimates
    • Reactivation campaigns for old leads and past customers

    Ads & Appointments

    • Paid ads setup & starter management (Facebook/Instagram/Google)
    • Built to generate high-intent local leads
    • 50 appointments booked (estimate/consult calls)

    Business Tools Upgrade

    • Google Workspace setup & expansion (up to 30 users)
    • More accounts for larger teams and office staff
    • Improved Drive structure for multiple teams/departments

    High-Touch Support

    • More frequent Zoom strategy meetings (about 2x per month)
    • Review performance, ads, offers, and pipeline
    • Adjust content, targeting, and campaigns based on real results

Our Related Services

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  • Marketing Automation

    Automated follow-up sequences that turn cold leads into booked jobs. Email and SMS campaigns that run 24/7 so you never miss an opportunity.

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  • Online Advertising

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  • AI Chatbot

    AI-powered chat that qualifies leads, answers questions, and books appointments around the clock. Never miss a 2 AM inquiry again.

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Frequently Asked Questions

Find answers to commonly asked questions

Industries We Serve

Built For Home Service Contractors

Our marketing strategies work across the trades. See how we can help grow your business.

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