Marketing for Solar
Marketing That Generates Quality Installs
Solar is where we started. We built Koi Roofing and Solar from the ground up and know exactly how to generate quality leads that convert into installs.
Our Services
Propelling your brand to new heights in the digital realm
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Website and SEO
Custom websites built for contractors, optimized to rank and convert. Fast-loading, mobile-first sites paired with local SEO that gets you f...
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Social Media and Content Creation
Professional social media management and content creation that showcases your work and builds trust with potential customers. Photos, videos...
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Call Center and Lead Generation
Professional call answering and lead generation services that ensure every opportunity gets captured. Live agents who speak your language an...
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Where It All Started
Solar Is Our Origin Story
Koi Roofing and Solar began as a solar company. We cut our teeth in this industry—knocking doors, sitting at kitchen tables, closing deals. The marketing system we're offering you? We built it to grow our own solar business first.
We Started Where You Are
Solar was our first trade. We learned the hard way what works and what doesn’t—buying junk leads from call centers, watching no-shows pile up, dealing with tire-kickers who just wanted a free quote. We got tired of wasting money on marketing that didn’t deliver, so we built our own system.
That system transformed our solar business. Instead of chasing cold leads, homeowners started coming to us—educated, interested, and ready to talk numbers. Our close rate went up. Our cost per acquisition went down. We finally had a predictable pipeline instead of feast-or-famine chaos.
The success we had in solar gave us the foundation to expand into roofing. Same marketing principles, same systems, same results. Now we’re offering that playbook to solar companies like yours. This isn’t theory from a marketing textbook—it’s battle-tested strategy from a company that’s closed solar deals and knows exactly what it takes to fill your pipeline with qualified homeowners.
What You Get
Our Process
How We Get You More Customers
Discovery Call
We learn about your business, your goals, and your current challenges. No sales pitch — just honest conversation about what you need.
Custom Strategy
We build a marketing plan tailored to your trade, your market, and your budget. No cookie-cutter templates.
Launch & Execute
We handle everything — website, SEO, ads, social media. You focus on running your business while we drive leads.
Optimize & Scale
We track results, optimize campaigns, and scale what's working. Monthly reports show exactly where your money goes.
Where We Learned
Built From Real Results With Koi Roofing & Solar
This is our trade. We built this marketing system to grow Koi Roofing and Solar from the ground up. The same strategies that filled their pipeline with qualified leads are now available to solar companies like you.
Pricing
Marketing Packages Built for Growth
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Premium
Get Online & Ready to Scale
$297 /month$297 down
Best for: Small Businesses who need a professional online presence and the tech foundation for future growth.One-Time Setup
- AI-generated starter site delivered on Day 1
- Custom website design & development (up to 5 pages)
- Common layout: Home, About, Services, Service Area, Contact
- Mobile-friendly build
- Basic on-page SEO (titles, meta descriptions, headings, image alt text)
- FAQ section answering common customer questions
- Google Business Profile setup & optimization
- Brand kit (logo, color palette, font choices, social profile graphics)
- Social profiles setup (Facebook, Instagram, TikTok, etc.)
- Tracking & pixels installed (Facebook Pixel, Google Analytics/GA4)
Monthly Services
- Website hosting
- Website maintenance & security
- Small website content updates (text & image swaps)
- Design templates (for social posts, flyers, etc.)
- Approx. 3 leads per month from your online presence
- Most Popular
Gold
Leads on Autopilot + Premium Web Design
$2,500 /month$600 down
Best for: Businesses who want a better site, more pages, stronger SEO, and systems that generate leads consistently.Premium Web Design & Website Upgrades
- Premium web design with polished, custom layout
- Stronger visual hierarchy and better calls-to-action
- Clearer 'Get an Estimate' flow
- Up to 15 pages total (service pages, location pages, specialty pages)
- Built-in project gallery / portfolio
- Stronger trust elements (reviews, badges, certifications, guarantees)
- Contact forms on multiple pages
- Blog setup + 1 blog post per month
SEO & Lead System Upgrades
- Full SEO campaign focused on your industry keywords
- Target 'service + city' terms
- Individual SEO-focused service pages
- Location pages for your main service areas
CRM, Booking, and Chat
- CRM setup with custom pipeline (New Lead → Quote Sent → Scheduled → Completed)
- Website and chatbot leads automatically flow into the CRM
- Appointment booking system setup synced with your calendar
- AI chatbot integration (answers questions 24/7, captures leads)
Business Tools
- Google Workspace setup (up to 10 users)
- Custom emails (you@yourcompany.com)
- Basic groups (info@, estimates@, office@)
- Shared Drive structure for jobs, photos, and documents
Lead Volume & Support
- Target of around 30 leads per month
- 1 Zoom strategy call per month
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Diamond
Done-For-You Marketing Machine
$5,999 /month$1,500 down
Best for: Businesses who want their marketing fully handled, more appointments, and a system built for a bigger, growing team.Social & Content (We Run It For You)
- Social media management (Facebook, Instagram, etc.)
- Industry-focused content: project highlights, before/after posts, reviews, seasonal promos
- Service-highlight content and landing pages
- FAQ-style educational content
- Project spotlights / case-study style writeups
Email & Automation
- Email marketing automation setup
- Nurture sequences for new leads
- Follow-up flows after quotes/estimates
- Reactivation campaigns for old leads and past customers
Ads & Appointments
- Paid ads setup & starter management (Facebook/Instagram/Google)
- Built to generate high-intent local leads
- 50 appointments booked (estimate/consult calls)
Business Tools Upgrade
- Google Workspace setup & expansion (up to 30 users)
- More accounts for larger teams and office staff
- Improved Drive structure for multiple teams/departments
High-Touch Support
- More frequent Zoom strategy meetings (about 2x per month)
- Review performance, ads, offers, and pipeline
- Adjust content, targeting, and campaigns based on real results
Other Trades We Serve
We Help All Home Service Contractors
Our marketing strategies work across the trades. See how we can help grow your business.
Frequently Asked Questions
Find answers to commonly asked questions
Let's Get Started
Ready To Grow Your Business?
See our transparent pricing and find the perfect plan for your business.