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Koi Crest Marketing

Marketing for HVAC

Marketing That Keeps Your Schedule Full

Seasonal demand swings can kill your business. We build marketing systems that smooth out the slow months and capture every lead when things heat up β€” literally.

HVAC marketing services

Our Services

Propelling your brand to new heights in the digital realm

  • Website and SEO

    Custom websites built for contractors, optimized to rank and convert. Fast-loading, mobile-first sites paired with local SEO that gets you f...

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  • Social Media and Content Creation

    Professional social media management and content creation that showcases your work and builds trust with potential customers. Photos, videos...

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  • Call Center and Lead Generation

    Professional call answering and lead generation services that ensure every opportunity gets captured. Live agents who speak your language an...

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Professional team member in office

HVAC Marketing Specialists

End the Feast-or-Famine Cycle

Every HVAC contractor knows the pain: summer and winter you're slammed, spring and fall the phone barely rings. We build marketing systems that smooth out those swings and keep your technicians busy year-round.

Capture Every Lead When Demand Spikes

When the first heat wave hits or the first freeze arrives, every HVAC company in your area is competing for the same desperate homeowners. The companies that dominate local search and have their ads dialed in capture most of those leads. Everyone else fights over scraps. We make sure you’re in the first group.

But seasonal spikes aren’t enough to build a real business. The smart HVAC contractors focus on maintenance agreementsβ€”recurring revenue that smooths out the slow months and creates customers for life. We help you market those programs and convert one-time service calls into long-term relationships.

From emergency AC repair to complete system replacements, from furnace tune-ups to indoor air quality solutionsβ€”we help HVAC contractors get found for every service they offer. More visibility. More leads. More consistent revenue.

What You Get

More Qualified Calls
Local Search Dominance
Reputation That Sells
Steady Pipeline

Our Process

How We Get You More Customers

01

Discovery Call

We learn about your business, your goals, and your current challenges. No sales pitch β€” just honest conversation about what you need.

02

Custom Strategy

We build a marketing plan tailored to your trade, your market, and your budget. No cookie-cutter templates.

03

Launch & Execute

We handle everything β€” website, SEO, ads, social media. You focus on running your business while we drive leads.

04

Optimize & Scale

We track results, optimize campaigns, and scale what's working. Monthly reports show exactly where your money goes.

Pricing

Marketing Packages Built for Growth

  • Premium

    Get Online & Ready to Scale

    $297 /month

    $297 down

    Best for: Small Businesses who need a professional online presence and the tech foundation for future growth.

    One-Time Setup

    • AI-generated starter site delivered on Day 1
    • Custom website design & development (up to 5 pages)
    • Common layout: Home, About, Services, Service Area, Contact
    • Mobile-friendly build
    • Basic on-page SEO (titles, meta descriptions, headings, image alt text)
    • FAQ section answering common customer questions
    • Google Business Profile setup & optimization
    • Brand kit (logo, color palette, font choices, social profile graphics)
    • Social profiles setup (Facebook, Instagram, TikTok, etc.)
    • Tracking & pixels installed (Facebook Pixel, Google Analytics/GA4)

    Monthly Services

    • Website hosting
    • Website maintenance & security
    • Small website content updates (text & image swaps)
    • Design templates (for social posts, flyers, etc.)
    • Approx. 3 leads per month from your online presence
  • Most Popular

    Gold

    Leads on Autopilot + Premium Web Design

    $2,500 /month

    $600 down

    Best for: Businesses who want a better site, more pages, stronger SEO, and systems that generate leads consistently.

    Premium Web Design & Website Upgrades

    • Premium web design with polished, custom layout
    • Stronger visual hierarchy and better calls-to-action
    • Clearer 'Get an Estimate' flow
    • Up to 15 pages total (service pages, location pages, specialty pages)
    • Built-in project gallery / portfolio
    • Stronger trust elements (reviews, badges, certifications, guarantees)
    • Contact forms on multiple pages
    • Blog setup + 1 blog post per month

    SEO & Lead System Upgrades

    • Full SEO campaign focused on your industry keywords
    • Target 'service + city' terms
    • Individual SEO-focused service pages
    • Location pages for your main service areas

    CRM, Booking, and Chat

    • CRM setup with custom pipeline (New Lead β†’ Quote Sent β†’ Scheduled β†’ Completed)
    • Website and chatbot leads automatically flow into the CRM
    • Appointment booking system setup synced with your calendar
    • AI chatbot integration (answers questions 24/7, captures leads)

    Business Tools

    • Google Workspace setup (up to 10 users)
    • Custom emails (you@yourcompany.com)
    • Basic groups (info@, estimates@, office@)
    • Shared Drive structure for jobs, photos, and documents

    Lead Volume & Support

    • Target of around 30 leads per month
    • 1 Zoom strategy call per month
  • Diamond

    Done-For-You Marketing Machine

    $5,999 /month

    $1,500 down

    Best for: Businesses who want their marketing fully handled, more appointments, and a system built for a bigger, growing team.

    Social & Content (We Run It For You)

    • Social media management (Facebook, Instagram, etc.)
    • Industry-focused content: project highlights, before/after posts, reviews, seasonal promos
    • Service-highlight content and landing pages
    • FAQ-style educational content
    • Project spotlights / case-study style writeups

    Email & Automation

    • Email marketing automation setup
    • Nurture sequences for new leads
    • Follow-up flows after quotes/estimates
    • Reactivation campaigns for old leads and past customers

    Ads & Appointments

    • Paid ads setup & starter management (Facebook/Instagram/Google)
    • Built to generate high-intent local leads
    • 50 appointments booked (estimate/consult calls)

    Business Tools Upgrade

    • Google Workspace setup & expansion (up to 30 users)
    • More accounts for larger teams and office staff
    • Improved Drive structure for multiple teams/departments

    High-Touch Support

    • More frequent Zoom strategy meetings (about 2x per month)
    • Review performance, ads, offers, and pipeline
    • Adjust content, targeting, and campaigns based on real results

Other Trades We Serve

We Help All Home Service Contractors

Our marketing strategies work across the trades. See how we can help grow your business.

Frequently Asked Questions

Find answers to commonly asked questions

Let's Get Started

Ready To Grow Your Business?

See our transparent pricing and find the perfect plan for your business.