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Koi Crest Marketing

Website Design & Development

Your Digital Foundation

Custom websites built for contractors, designed to convert and developed for performance. Fast-loading, mobile-first sites that look professional and actually generate leads.

Your Website Is Costing You Customers

Every day, potential customers visit your website. They land on your homepage, look around for a few seconds, and leave. They never fill out the form. Never make the call. Never come back.

Your website isn’t just underperforming. It’s actively repelling the customers you’re paying to attract.

The businesses that invested in cheap templates, DIY builders, or the “nephew who knows computers” are now paying the real cost—in lost leads, damaged credibility, and competitors who understood that websites are business infrastructure, not expenses.

What Separates Websites That Work

Most websites fail because they’re built backwards. They start with aesthetics—colors, fonts, layouts—when they should start with strategy. A beautiful website that doesn’t convert is just expensive decoration.

Speed determines survival. Every second of load time costs you conversions. Users expect pages to load in under three seconds. Anything slower and they’re gone—to a competitor whose site actually works.

Mobile isn’t optional. Over 60% of web traffic comes from mobile devices. Yet most sites are still designed desktop-first, then awkwardly adapted. Users on phones get frustrating experiences, and they leave.

Structure guides behavior. How information is organized, where buttons are placed, what users see first—these aren’t design preferences. They’re psychological triggers that determine whether visitors take action or bounce.

Trust is communicated instantly. Within seconds, visitors decide whether your business is credible. That judgment is based on visual professionalism, clear messaging, and evidence of competence. Amateur websites trigger amateur assumptions.

Website design and development

Building Websites That Generate Business

We design and develop websites as business tools, not digital brochures. Every element serves a purpose—attracting visitors, building trust, and converting browsers into buyers.

Strategy before design. We understand your customers, your value proposition, and your business goals before touching design tools. This foundation ensures every page element serves conversion, not just aesthetics.

Performance engineering. Our sites load fast because we build them that way—optimized images, efficient code, proper hosting. Speed isn’t an afterthought; it’s a requirement.

Conversion-focused architecture. Page layouts, navigation structures, and call-to-action placements are designed around how users actually behave. We guide visitors toward the actions that matter for your business.

Growth-ready infrastructure. Websites shouldn’t need rebuilding every two years. We build on modern foundations that scale with your business—easy to update, simple to expand, built for the long term.

The Foundation Everything Else Depends On

Your website is the center of your digital presence. Marketing campaigns drive traffic there. Sales processes often start there. Customer research happens there. When the foundation is weak, everything built on it underperforms.

The question isn’t whether you can afford a proper website. It’s whether you can afford to keep losing customers to one that doesn’t work.

Professional team member in office

Our Process

Websites Built for Business Results

We've built hundreds of websites across industries, from local service businesses to national brands. Our process prioritizes performance, conversion, and long-term value—not just launching something that looks nice.

Built Right From the Start

Every website we build follows a strategic process: understanding your business, researching your customers, designing for conversion, building for performance, and launching with proper analytics. You’ll own a website that works as hard as you do—generating leads, building credibility, and supporting growth for years to come.

What You Get

More Qualified Calls
Local Search Dominance
Reputation That Sells
Steady Pipeline

Our Process

How We Get You More Customers

01

Discovery Call

We learn about your business, your goals, and your current challenges. No sales pitch — just honest conversation about what you need.

02

Custom Strategy

We build a marketing plan tailored to your trade, your market, and your budget. No cookie-cutter templates.

03

Launch & Execute

We handle everything — website, SEO, ads, social media. You focus on running your business while we drive leads.

04

Optimize & Scale

We track results, optimize campaigns, and scale what's working. Monthly reports show exactly where your money goes.

Pricing

Marketing Packages Built for Growth

  • Premium

    Get Online & Ready to Scale

    $297 /month

    $297 down

    Best for: Small Businesses who need a professional online presence and the tech foundation for future growth.

    One-Time Setup

    • AI-generated starter site delivered on Day 1
    • Custom website design & development (up to 5 pages)
    • Common layout: Home, About, Services, Service Area, Contact
    • Mobile-friendly build
    • Basic on-page SEO (titles, meta descriptions, headings, image alt text)
    • FAQ section answering common customer questions
    • Google Business Profile setup & optimization
    • Brand kit (logo, color palette, font choices, social profile graphics)
    • Social profiles setup (Facebook, Instagram, TikTok, etc.)
    • Tracking & pixels installed (Facebook Pixel, Google Analytics/GA4)

    Monthly Services

    • Website hosting
    • Website maintenance & security
    • Small website content updates (text & image swaps)
    • Design templates (for social posts, flyers, etc.)
    • Approx. 3 leads per month from your online presence
  • Most Popular

    Gold

    Leads on Autopilot + Premium Web Design

    $2,500 /month

    $600 down

    Best for: Businesses who want a better site, more pages, stronger SEO, and systems that generate leads consistently.

    Premium Web Design & Website Upgrades

    • Premium web design with polished, custom layout
    • Stronger visual hierarchy and better calls-to-action
    • Clearer 'Get an Estimate' flow
    • Up to 15 pages total (service pages, location pages, specialty pages)
    • Built-in project gallery / portfolio
    • Stronger trust elements (reviews, badges, certifications, guarantees)
    • Contact forms on multiple pages
    • Blog setup + 1 blog post per month

    SEO & Lead System Upgrades

    • Full SEO campaign focused on your industry keywords
    • Target 'service + city' terms
    • Individual SEO-focused service pages
    • Location pages for your main service areas

    CRM, Booking, and Chat

    • CRM setup with custom pipeline (New Lead → Quote Sent → Scheduled → Completed)
    • Website and chatbot leads automatically flow into the CRM
    • Appointment booking system setup synced with your calendar
    • AI chatbot integration (answers questions 24/7, captures leads)

    Business Tools

    • Google Workspace setup (up to 10 users)
    • Custom emails (you@yourcompany.com)
    • Basic groups (info@, estimates@, office@)
    • Shared Drive structure for jobs, photos, and documents

    Lead Volume & Support

    • Target of around 30 leads per month
    • 1 Zoom strategy call per month
  • Diamond

    Done-For-You Marketing Machine

    $5,999 /month

    $1,500 down

    Best for: Businesses who want their marketing fully handled, more appointments, and a system built for a bigger, growing team.

    Social & Content (We Run It For You)

    • Social media management (Facebook, Instagram, etc.)
    • Industry-focused content: project highlights, before/after posts, reviews, seasonal promos
    • Service-highlight content and landing pages
    • FAQ-style educational content
    • Project spotlights / case-study style writeups

    Email & Automation

    • Email marketing automation setup
    • Nurture sequences for new leads
    • Follow-up flows after quotes/estimates
    • Reactivation campaigns for old leads and past customers

    Ads & Appointments

    • Paid ads setup & starter management (Facebook/Instagram/Google)
    • Built to generate high-intent local leads
    • 50 appointments booked (estimate/consult calls)

    Business Tools Upgrade

    • Google Workspace setup & expansion (up to 30 users)
    • More accounts for larger teams and office staff
    • Improved Drive structure for multiple teams/departments

    High-Touch Support

    • More frequent Zoom strategy meetings (about 2x per month)
    • Review performance, ads, offers, and pipeline
    • Adjust content, targeting, and campaigns based on real results

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Frequently Asked Questions

Find answers to commonly asked questions

Industries We Serve

Built For Home Service Contractors

Our marketing strategies work across the trades. See how we can help grow your business.

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