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Koi Crest Marketing

Retargeting Ads

Stay in Front of Interested Leads

Follow up with people who visited your website but didn't call. Retargeting ads keep your business top of mind until they're ready to book.

They Visited. They Left. They Haven’t Forgotten.

Someone found your website. They looked at your services. Checked your reviews. Maybe even started filling out your contact form.

Then they got distracted. Their phone rang. The kids needed attention. They thought “I’ll do this later”—and later never came.

That visitor is still interested. They just need a reminder. Retargeting puts your business back in front of them, across the web and social media, until they’re ready to take action.

Why Retargeting Works

Most visitors don’t convert on the first visit. Not because they’re not interested—because life gets in the way. Retargeting solves this problem.

The 98% problem. Less than 2% of website visitors convert on the first visit. The other 98% leave without taking action. Retargeting reaches them again.

Warm audience advantage. These aren’t strangers—they already know who you are. They’ve seen your website, your services, your reviews. The trust-building has started. Retargeting continues it.

The consideration window. Home services decisions often take days or weeks. Retargeting keeps you visible throughout that entire consideration process—so when they’re ready to decide, you’re there.

Lower costs. You’ve already paid to get them to your website once. Retargeting reach is significantly cheaper than acquiring new traffic. You’re maximizing the investment you’ve already made.

Retargeting ads

Strategic Remarketing Campaigns

We build retargeting campaigns that bring visitors back—with the right message, at the right time, through the right channel.

Multi-platform reach. Your ads follow them across Google Display Network, Facebook, Instagram, and more. Wherever they browse, they see your business.

Segmented audiences. Someone who visited your pricing page is more qualified than someone who bounced from the homepage. We segment audiences by behavior and serve different messages accordingly.

Frequency management. There’s a line between being memorable and being annoying. We manage ad frequency to stay visible without becoming invasive.

Sequential messaging. Different messages for different stages. First reminder about your services. Then social proof and reviews. Then a special offer. The story unfolds over time.

Don’t Let Warm Leads Go Cold

You’re spending money to drive traffic to your website. Some of that traffic will convert immediately. Most won’t. But many of those visitors are still potential customers—they just need more time.

Retargeting bridges that gap. It keeps your business visible throughout the entire decision process, turning “maybe later” into “let’s do this.”

Professional team member in office

Our Approach

Retargeting That Brings Them Back

We've recovered thousands of leads through strategic retargeting—turning website visitors who left into customers who called. Our approach maximizes the ROI on traffic you've already earned.

Second Chances That Convert

We build retargeting systems that recover interested visitors. Multi-platform campaigns, smart segmentation, strategic messaging—all designed to bring people back when they’re ready to act. You’ll see exactly how many leads retargeting recovers and what they cost.

What You Get

More Qualified Calls
Local Search Dominance
Reputation That Sells
Steady Pipeline

Our Process

How We Get You More Customers

01

Discovery Call

We learn about your business, your goals, and your current challenges. No sales pitch — just honest conversation about what you need.

02

Custom Strategy

We build a marketing plan tailored to your trade, your market, and your budget. No cookie-cutter templates.

03

Launch & Execute

We handle everything — website, SEO, ads, social media. You focus on running your business while we drive leads.

04

Optimize & Scale

We track results, optimize campaigns, and scale what's working. Monthly reports show exactly where your money goes.

Pricing

Marketing Packages Built for Growth

  • Premium

    Get Online & Ready to Scale

    $297 /month

    $297 down

    Best for: Small Businesses who need a professional online presence and the tech foundation for future growth.

    One-Time Setup

    • AI-generated starter site delivered on Day 1
    • Custom website design & development (up to 5 pages)
    • Common layout: Home, About, Services, Service Area, Contact
    • Mobile-friendly build
    • Basic on-page SEO (titles, meta descriptions, headings, image alt text)
    • FAQ section answering common customer questions
    • Google Business Profile setup & optimization
    • Brand kit (logo, color palette, font choices, social profile graphics)
    • Social profiles setup (Facebook, Instagram, TikTok, etc.)
    • Tracking & pixels installed (Facebook Pixel, Google Analytics/GA4)

    Monthly Services

    • Website hosting
    • Website maintenance & security
    • Small website content updates (text & image swaps)
    • Design templates (for social posts, flyers, etc.)
    • Approx. 3 leads per month from your online presence
  • Most Popular

    Gold

    Leads on Autopilot + Premium Web Design

    $2,500 /month

    $600 down

    Best for: Businesses who want a better site, more pages, stronger SEO, and systems that generate leads consistently.

    Premium Web Design & Website Upgrades

    • Premium web design with polished, custom layout
    • Stronger visual hierarchy and better calls-to-action
    • Clearer 'Get an Estimate' flow
    • Up to 15 pages total (service pages, location pages, specialty pages)
    • Built-in project gallery / portfolio
    • Stronger trust elements (reviews, badges, certifications, guarantees)
    • Contact forms on multiple pages
    • Blog setup + 1 blog post per month

    SEO & Lead System Upgrades

    • Full SEO campaign focused on your industry keywords
    • Target 'service + city' terms
    • Individual SEO-focused service pages
    • Location pages for your main service areas

    CRM, Booking, and Chat

    • CRM setup with custom pipeline (New Lead → Quote Sent → Scheduled → Completed)
    • Website and chatbot leads automatically flow into the CRM
    • Appointment booking system setup synced with your calendar
    • AI chatbot integration (answers questions 24/7, captures leads)

    Business Tools

    • Google Workspace setup (up to 10 users)
    • Custom emails (you@yourcompany.com)
    • Basic groups (info@, estimates@, office@)
    • Shared Drive structure for jobs, photos, and documents

    Lead Volume & Support

    • Target of around 30 leads per month
    • 1 Zoom strategy call per month
  • Diamond

    Done-For-You Marketing Machine

    $5,999 /month

    $1,500 down

    Best for: Businesses who want their marketing fully handled, more appointments, and a system built for a bigger, growing team.

    Social & Content (We Run It For You)

    • Social media management (Facebook, Instagram, etc.)
    • Industry-focused content: project highlights, before/after posts, reviews, seasonal promos
    • Service-highlight content and landing pages
    • FAQ-style educational content
    • Project spotlights / case-study style writeups

    Email & Automation

    • Email marketing automation setup
    • Nurture sequences for new leads
    • Follow-up flows after quotes/estimates
    • Reactivation campaigns for old leads and past customers

    Ads & Appointments

    • Paid ads setup & starter management (Facebook/Instagram/Google)
    • Built to generate high-intent local leads
    • 50 appointments booked (estimate/consult calls)

    Business Tools Upgrade

    • Google Workspace setup & expansion (up to 30 users)
    • More accounts for larger teams and office staff
    • Improved Drive structure for multiple teams/departments

    High-Touch Support

    • More frequent Zoom strategy meetings (about 2x per month)
    • Review performance, ads, offers, and pipeline
    • Adjust content, targeting, and campaigns based on real results

Our Related Services

Propelling your brand to new heights in the digital realm

  • Google Ads

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  • Facebook & Instagram Ads

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  • Google Local Service Ads

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Frequently Asked Questions

Find answers to commonly asked questions

Industries We Serve

Built For Home Service Contractors

Our marketing strategies work across the trades. See how we can help grow your business.

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