Marketing for Roofers
Marketing That Fills Your Pipeline
This is our trade. We run Koi Roofing and Solar and use this exact system ourselves. Storm damage, re-roofs, new construction — we know what works because we live it.
Our Services
Propelling your brand to new heights in the digital realm
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Website and SEO
Custom websites built for contractors, optimized to rank and convert. Fast-loading, mobile-first sites paired with local SEO that gets you f...
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Social Media and Content Creation
Professional social media management and content creation that showcases your work and builds trust with potential customers. Photos, videos...
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Call Center and Lead Generation
Professional call answering and lead generation services that ensure every opportunity gets captured. Live agents who speak your language an...
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Built By Roofers
Roofing Is Where We Proved It
We started in solar, but roofing is where we scaled. When we expanded Koi Roofing and Solar into the roofing trade, we applied everything we learned—and the results were even better. This system works because we use it every day on our own roofing jobs.
From Solar Success to Roofing Dominance
After building a successful solar business with our marketing system, we expanded into roofing. The transition made sense—same homeowners, same trust-building process, same need for quality leads. We took everything that worked in solar and adapted it for roofing. The results exceeded our expectations.
Roofing has its own challenges: storm seasons that demand immediate response, insurance claims that require educated homeowners, off-seasons where the phone goes quiet. We’ve lived through all of it. When a hailstorm hits, we know how to capture those leads before competitors even wake up. When winter slows down, we know how to keep our name in front of prospects until spring.
Storm damage, re-roofs, new construction, commercial flat roofs—we’ve marketed and closed jobs across every category. The funnels, the ads, the follow-up sequences—we built them for ourselves first. Now you can use the exact same system that keeps our roofing crews busy year-round.
What You Get
Our Process
How We Get You More Customers
Discovery Call
We learn about your business, your goals, and your current challenges. No sales pitch — just honest conversation about what you need.
Custom Strategy
We build a marketing plan tailored to your trade, your market, and your budget. No cookie-cutter templates.
Launch & Execute
We handle everything — website, SEO, ads, social media. You focus on running your business while we drive leads.
Optimize & Scale
We track results, optimize campaigns, and scale what's working. Monthly reports show exactly where your money goes.
Where We Learned
Built From Real Results With Koi Roofing & Solar
This is our trade. We built this marketing system to grow Koi Roofing and Solar from the ground up. The same strategies that filled their pipeline with qualified leads are now available to roofers like you.
Pricing
Marketing Packages Built for Growth
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Premium
Get Online & Ready to Scale
$297 /month$297 down
Best for: Small Businesses who need a professional online presence and the tech foundation for future growth.One-Time Setup
- AI-generated starter site delivered on Day 1
- Custom website design & development (up to 5 pages)
- Common layout: Home, About, Services, Service Area, Contact
- Mobile-friendly build
- Basic on-page SEO (titles, meta descriptions, headings, image alt text)
- FAQ section answering common customer questions
- Google Business Profile setup & optimization
- Brand kit (logo, color palette, font choices, social profile graphics)
- Social profiles setup (Facebook, Instagram, TikTok, etc.)
- Tracking & pixels installed (Facebook Pixel, Google Analytics/GA4)
Monthly Services
- Website hosting
- Website maintenance & security
- Small website content updates (text & image swaps)
- Design templates (for social posts, flyers, etc.)
- Approx. 3 leads per month from your online presence
- Most Popular
Gold
Leads on Autopilot + Premium Web Design
$2,500 /month$600 down
Best for: Businesses who want a better site, more pages, stronger SEO, and systems that generate leads consistently.Premium Web Design & Website Upgrades
- Premium web design with polished, custom layout
- Stronger visual hierarchy and better calls-to-action
- Clearer 'Get an Estimate' flow
- Up to 15 pages total (service pages, location pages, specialty pages)
- Built-in project gallery / portfolio
- Stronger trust elements (reviews, badges, certifications, guarantees)
- Contact forms on multiple pages
- Blog setup + 1 blog post per month
SEO & Lead System Upgrades
- Full SEO campaign focused on your industry keywords
- Target 'service + city' terms
- Individual SEO-focused service pages
- Location pages for your main service areas
CRM, Booking, and Chat
- CRM setup with custom pipeline (New Lead → Quote Sent → Scheduled → Completed)
- Website and chatbot leads automatically flow into the CRM
- Appointment booking system setup synced with your calendar
- AI chatbot integration (answers questions 24/7, captures leads)
Business Tools
- Google Workspace setup (up to 10 users)
- Custom emails (you@yourcompany.com)
- Basic groups (info@, estimates@, office@)
- Shared Drive structure for jobs, photos, and documents
Lead Volume & Support
- Target of around 30 leads per month
- 1 Zoom strategy call per month
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Diamond
Done-For-You Marketing Machine
$5,999 /month$1,500 down
Best for: Businesses who want their marketing fully handled, more appointments, and a system built for a bigger, growing team.Social & Content (We Run It For You)
- Social media management (Facebook, Instagram, etc.)
- Industry-focused content: project highlights, before/after posts, reviews, seasonal promos
- Service-highlight content and landing pages
- FAQ-style educational content
- Project spotlights / case-study style writeups
Email & Automation
- Email marketing automation setup
- Nurture sequences for new leads
- Follow-up flows after quotes/estimates
- Reactivation campaigns for old leads and past customers
Ads & Appointments
- Paid ads setup & starter management (Facebook/Instagram/Google)
- Built to generate high-intent local leads
- 50 appointments booked (estimate/consult calls)
Business Tools Upgrade
- Google Workspace setup & expansion (up to 30 users)
- More accounts for larger teams and office staff
- Improved Drive structure for multiple teams/departments
High-Touch Support
- More frequent Zoom strategy meetings (about 2x per month)
- Review performance, ads, offers, and pipeline
- Adjust content, targeting, and campaigns based on real results
Other Trades We Serve
We Help All Home Service Contractors
Our marketing strategies work across the trades. See how we can help grow your business.
Frequently Asked Questions
Find answers to commonly asked questions
Let's Get Started
Ready To Grow Your Business?
See our transparent pricing and find the perfect plan for your business.